Monday, May 12, 2008


I watched the documentary Helvetica last night and loved it. My uncle, quite possibly the person who's had the most varied impact on my life, was interested in typeface when I was a kid and had typeface booklets laying around that I would love to look at and copy. So this movie was beyond interesting to me. It's probably why I immediately loved The idea is that you go to the site and are shown a brand's logo and you're supposed to respond with a word or a phrase that you associate with the brand. But it's the response page that's enjoyable. Varied font sizes correspond to the number of responses. Take a look at the Playboy page (which I picked because of the variety of course) and just scroll down. Isn't it lovely?

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